Released on = March 20, 2006, 11:04 am

Press Release Author = Multicultural Business Council

Industry = Small Business

Press Release Summary = Recent tornadoes in Missouri show how cultures are
strengthened by adversity. The Multicultural Business Council has issued this
release to show how the experience relates to all cultures.

Press Release Body = ROCHESTER HILLS, MI - When tornadoes struck Pettis County,
Missouri, last week we received a vivid example of the importance of culture on how
we react to situations. According to reporter Chuck Orman of the Sedalia Democrat,
Jerry Yoder and family emerged from the farmhouse\'s cellar to find the second story
and room addition were completely destroyed. Extensive rebuilding needed to be done
yet their Amish faith doesn\'t allow for any modern conveniences, such as power tools
and machinery.

The Amish culture is well organized and devoted to each other. Soon after the
tornado had passed members of the local Amish community began arriving to help in
the rebuilding. By Thursday more than 72 unpaid volunteers had repaired the Yoder
home and put a new roof on his barn.

This illustration shows the bonds of cultures as exemplified throughout the world by
virtually all cultures.

Growing up, Amish children experience an estrangement from non-Amish when they are
out in the community because they look different. This experience is shared among
Amish children who grow up knowing a sense of unity is instilled that will last
forever. When adversity strikes this unity causes the community to band together.

This exemplifies many other cases of cultural unity throughout the world. Having
similar past experiences, members of a cultural group find it easy to unite because
they have similar feelings how they would like to be treated when in the same
situation as those facing adversity.

We see this in generational cultures where the World War II generation comes
together in unity over some key issues which are different from those and Generation
X. This cohesiveness was also evident after the tsunami in Asia. The world mourned
the staggering number of losses, however those with heritage to the region had
stronger feelings about the disaster.

In business it is important to recognize cultural cohesiveness among workers and
customers. To be effective in the multicultural world we need to understand that
situations, products, and services may evoke different reactions based on cultural
cohesiveness.

The multicultural leader requires understanding the cultures represented in the
communities we serve. The Multicultural Business Council offers workshops and
certification in business leadership. As part of their goal to connect cultures
through commerce, the organization helps others to recognize that cultures are not
just about religion. nationality, or gender. Although these are important cultures,
MBC also stresses that business leaders understand generational, sexual preference,
economic, physical inventory, and other cultures.

The business leader that has mastered an understanding of cultures is a leader that
will propel their organization to the highest degrees of productivity, sales, and
profitability.

About the Multicultural Business Council:
MBC is a membership organization based near Detroit, Michigan. Its purpose is to
connect cultures through commerce. The organization offers certification programs,
events, cultural trips, and other venues to increase awareness and appreciation of
the multiple cultures that make America the great country that is. For more
information about the Multicultural Business Council, visit
www.getmaximpact.com/MBC.

Web Site = http://www.getmaximpact.com/MBC

Contact Details = Rick Weaver